Everyday is game day.


In many ways, the boardroom is no different than a playing field, court, or stage. Like sports, business is highly competitive and results-driven. Over the last decade, appreciation of the strong link between sports and business has gathered momentum, and organizational consultants are increasingly using principles of sport psychology to help businesses consistently perform at optimal levels.



Ripe Minds has distilled over four decades of research into a comprehensive, detailed framework that can help business leaders in any industry foster a culture of awareness, engagement, innovation, and self-responsibility.

The Preparation Mindset involves the mental habits and attitudes that are most conducive to attaining a high standard of performance excellence. Everyone wants to be among the best in their chosen industry. However, by definition, only a select few can be designated “elite” performers. In addition to the right combination of leadership and teamwork, the cultivation of excellence involves sustained effort over time, often in the face of obstacles and setbacks. Only those companies who intentionally foster a culture of engagement and innovation, encouraging employees to relentlessly push the limits of their capacities, will be able to set themselves apart from competitors in the marketplace. This sort of commitment requires certain mental qualities such as vision, mindfulness, optimism, discipline, and resilience. These are the mental habits of champions, in business as in sports, and they can be developed and enhanced through instruction and practice just like physical skills.

The Performance Mindset involves the mental skills and processes that allow individuals and teams to reliably deliver an established standard of performance when under the looming pressures of business objectives, project deadlines, and performance indicators. Despite many commonalities, the business context differs from sport with respect to the ratio of training to performance. Whereas the training to performance ratio for athletes is often 90:10 (90% training, 10% performance), this ratio is often inverted in business. Because performance feedback is often not as immediate as in sport competition, business leaders must be constantly “on their game” – ready to prioritize effectively, motivate and empower others, and make influential decisions under multiple and often conflicting pressures. As in sports, performing optimally under such pressures requires the development of mental skills aimed at regulating arousal, attention, and emotion.

Innovation is anything but business as usual.