Mental performance consulting was made for Sports. Literally. The field of performance psychology developed in direct response to the observation that many athletes tend to underperform relative to their true ability in high-stakes competition, and this performance deterioration is more often due to mental errors rather than technical deficiencies.


Ripe Minds has distilled over four decades of research into a comprehensive, detailed framework that can help athletes of any age, level, or sport in their quest to realize their full potential and perform their best when it matters most.

The Preparation Mindset involves the mental habits and attitudes that are most conducive to attaining a high standard of performance excellence. Everyone wants to be among the best in their field. However, by definition, only a select few can be designated “elite” or “expert.” In addition to the right combination of nature and nurture (i.e. inherent talent and environmental supports), the development of expertise involves sustained effort over time, often in the face of obstacles and setbacks. Only those who are willing to relentlessly push the limits of their capacities will be able to distinguish themselves from the crowd and reach the elite level. This sort of commitment requires mental qualities such as vision, mindfulness, confidence, optimism, discipline, and resilience. These are the mental habits of champions, and they can be developed and enhanced through instruction and practice just like physical skills.

The Performance Mindset involves the mental skills and processes that allow individuals and teams to deliver an already established standard of performance when under the pressure of competition. You know the score. No one cares how well you practice. Can you do it when it counts? That’s the abiding question in the minds of elite athlete and sports fanatics everywhere. That is why so many eyeballs are glued to the screen during final rounds of tournaments and major competitions. We all want to see who has what it takes to perform under the most extreme pressure, when everything is on the line, and emerge victorious - a champion. As a competitor you understand this. That is why you feel pressure during competition that you do not feel in practice. Performing optimally under such pressures requires the development of mental skills aimed at regulating arousal, attention, and emotion.

To begin, begin.




Based in Louisville, Kentucky
Optimizing performance worldwide